Are you a purple plant?
Taking a look at psychographic segmentation tools.
From the beginning of civilisation human beings have been interested in ‘classifying’ each other. In a need to understand human behaviour and why people do what they do, philosophers and psychologists have developed numerous models classifying people into different ‘types’.
From a marketing point of view there is a need to ‘classify’ consumers in order to develop products, brands and communication that fit their needs. One type of segmentation that is becoming more and more popular is psychographics. Those segmentation models are often based on existing psychographic models – adapted for a marketing application. But which model would be a good starting point for consumer segmentation?